To our valued clients, vendors and partners: We are extremely pleased to announce the merger of Dresser & Associates with Net@Work, a highly respected Sage Software Partner and an award-winning end-to-end technology solutions provider. What should I include in this letter to keep customer … In particular, when the buyer does customer reference checks, it is likely to arouse suspicion. Besides this reason, you also have an obligation to your clients to alert them to any changes in your service. For some of your clients it might make more sense to give them the news in person. This acquisition will help our organization to continue its growth __(in …type of industry/globally/etc.)__. To customers, of course. We welcome __(Name of purchased Company)__ to our family. The … This is because the two companies are guaranteed to not be exactly alike. [DESCRIBE REASONS WHY THIS WILL BENEFIT YOUR … Step 1: Define M&A Integration Strategy and Guiding Principles, Step 2: Determine M&A Integration Governance, Step 3: Conduct Joint IMO Kickoff Meeting, Step 4: Provide Post Merger Integration Training, Step 5: Develop Post Merger Integration Risk Management Plan, Step 6: Develop M&A Culture Integration Plans, Step 8: Develop M&A Staffing & Retention Plans, Step 9: Develop M&A Project Integration Plans, Step 10: Execute Acquisition Integration Plans, Step 11: Capture M&A Integration Lessons Learned, Merger Integration Certification Workshop Attendees. Contact [Contact details] Time – Headline – Dateline – Date & Place of News Origin [Company name] has acquired [name of business purchased] of [location] at a price of [price]. Keeping your customers happy during this transition time will be mutually beneficial. I am definitely an evangelist. Our new name is Company AB and our company's website is now CompanyAB.com. You might have to modify the sections above based on whether or not your organization has gone through a merger, has been acquired, or has acquired another organization. To shareholders and investors, absolutely. A business built on key relationships with a limited number of customers should reach out to clients directly to announce a business sale. I have been learning about LinkedIn […] Heinz Issues Letter To Employees To Announce Acquisition. Send a personalized letter … They are making their work more sustainable. The many rumors you have heard do have some basis in fact–we are pleased to announce … Here’s the letter. Simply fill-in-the-blanks & print . You might be thinking, why should I focus on my clients during such a hectic time? And that is just one issue to worry about! It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. So once you have figured out the time frame and the channel of delivery it is time to craft the letter. Sample letter announcing the labor's imminent strike : Sample letter announcing your own retirement : Template letter announcing a change in the company's name : Letter announcing a price decrease due to lower taxes : Letter announcing the introduction of new organic lipsticks : Letter announcing the opening of a new business. Information for Customers and Partners. staffingpractices.soe.vt.edu Overview and Frequently Asked Questions (PDF) May 06, 2008 letter from Thomas Kurian, Senior Vice President Development, to Oracle customers announcing the completion of the acquisition; January 16, 2008 letter to customers from Charles Phillips, President, Oracle outlining the benefits of the combination We send this letter to inform you that beginning January 1, we will charge a . What is an announcement letter? A password will be sent to your email address. This manufacturing firm is a competitor of one of your clients. Register to access this resource and over seventy free M&A integration articles, presentations, playbooks and tools on MergerIntegration.com. (They sell low calorie ice creams that actually taste pretty good!) Here’s the letter. The name change symbolizes our intention to broader our business platform and deliver more value to our customers. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients. To our CUSTOMERS and DISTRIBUTORS: Our management team will continue to lead DAYTON and … The information to cover when announcing a merger or acquisition plus the guidelines to follow when writing the press release: Title: Acquiring Company to Acquire Acquired Company (possibly mention price) Subtitle: Other notable information. Paragraph 1: Announcement… From: name@email.com. Target current customers, prospects and lost opportunities using mediums like print advertising, direct mail, tradeshows, e-mail and sales calls. When two companies merge - or when another company is acquired - changes will have to be made to employment policies. Register 2 months in advance and save $1,000. How Do You Write an Announcement Letter (That’s Actually Effective)? Subject: Distributor Announcement letter. Title: Microsoft Word - ERBA Diagnostics - Letter to customers announcing the acquisition of Drew DOC.doc Author: fmatuszak Created Date: 10/23/2012 9:02:10 AM Letter of Announcement of Acquisition : This Letter should be written in The Letter-Pad of the Company. It is recommended that you carefully choose the timeframe when the email will be sent as well. Letter from the President and CEO. The samples presented here are to get you started on that journey by showcasing a typical, standardized letter. 100% customizable MS Word document . Merger and Acquisition Client Announcement Letter (Template Included), a letter to announce said merger or acquisition to your clients, The Hart-Scott-Rodino Act and Premerger Notifications: An Overview. When it comes to revealing that your business is on the block, these tips for communicating the deal to employees and valued customers will help smooth the transition. If drafted correctly, direct marketing letters can be one of the most … But generally sending over a letter (via email) to notify your client of a merger or acquisition is perfectly acceptable. From: name@email.com. You need to coordinate and control the distribution of information, to ensure a consistent and correct message is … It is easy for leaders to fall into the trap of focusing on all of the new clients and business that they will obtain from the merger or acquisition, which can then lead to the attrition of clients if they aren’t catered to properly during the transaction. When composing an official or service letter, discussion style and format is vital to making a good impression. Which would be very bad for your business relationship! Guidelines and Alternate Phrases. Team, I’m excited to share that today Microsoft announced a deal to acquire LinkedIn. This letter will be sent out to all employees at the new organization to let them know how this merger or acquisition will impact their specific employment. Next, you might need to modify this letter based on your organization’s own specific situation. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. Dear Ms. Using the old sender name gives customers a chance to associate both Storenvy Printing and Threadbird Printing as one and the same company prior to sending under the new Threadbird banner. Before announcing an acquisition, it is critical to establish a communications plan. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another … At present, each company will continue to operate under its own name, experiencing only minor changes. Now that you understand why communicating your merger or acquisition to your clients is so important, let’s break down how you should notify them. May 4, 2016 . A business built on key relationships with a limited number of customers should reach out to clients directly to announce a business sale. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment. While every merger or acquisition client letter should contain this type of information, it is important to think about the following considerations: If done correctly, your client notification should accurately update your clients on all of the news surrounding your merger or acquisition. When you craft your own price increase announcement to customers, communicate with honesty, humility and appreciation, which pays major dividends. Dear Customers, We are thrilled to announce that today we have been acquired by Web.com, a leading global provider of Internet services and online marketing solutions for small businesses… by … Announcing Mergers, Acquisitions, or Restructuring. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Guidelines and Alternate Phrases. Sample Change of Ownership Announcement Letter Format [Below briefly focus on Sample Change of Ownership Announcement Letter Format. Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … Customers and suppliers also may get nervous about dealing with the company. To: name@email.com. Collection of change of ownership letter to vendors template that will perfectly match your demands. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Just like how Halo Top ice cream releases are newsworthy to me! Think about it this way: your clients are the blood and the pulse of your organization. Sample Acquisition Letter. Here are the sections your letter should include: The sections listed above are the basic things you should include in your letter to your clients. The letter does not have to give a reason why the business is being closed. These samples suggest what to say to clients of the predecessor and successor firms: Letter to … I'm about to announce the sale of my business to my customers. Communicating large changes effectively, such as a merger or an acquisition, … The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. [Give Details of BUSINESS ACTIVITY CARRIED ON BY ACQUIRED BUSINESS, ex. To: name@email.com. Title: Microsoft Word - ERBA Diagnostics - Letter to customers announcing the acquisition of Drew DOC.doc Author: fmatuszak Created Date: 10/23/2012 9:02:10 AM Infuse the letter with information specific to your company while following this basic outline: Announcement of Acquisition [DATE, ex. Scott Safety provides a broad array of safety products including Self-Contained Breathing … Write your name, address, postal code, phone number in the start. Postal Code : XXXXXXX ... [DESCRIBE REASONS WHY THIS WILL BENEFIT YOUR COMPANY AND YOUR CUSTOMERS, ex. There are several reasons why a client could potentially care about your merger or acquisition. A part of this business letter should discuss how disputes are going to be handled by both parties and in what jurisdiction. Send a personalized letter or … Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Acquiring company announced today… Amount (cash, stock) The letter also gives the owner a chance to thank customers and suppliers for their business and say good-by to any person or establishment that helped the business during its years of operation. These key customers should hear about the business sale before the news reaches the general public. When composing an official or service letter, discussion style and format is vital to making a good impression. This combination creates an organization even better able to serve customers and compete in the global marketplace. If the reason is good news, such as the retirement of the owner, you may decide to include the reason in the letter. hbspt.cta._relativeUrls=true;hbspt.cta.load(3044396, '864e2ad8-52d7-4970-ae42-bb36a9be967d', {}); They could see this new business relationship as a conflict of interest for their organization, and need to re-evaluate using your services. An Open Letter to our Customers and Partners from Tim Mulron & Jon Terry Published December 11, 2017 By Jon Terry Today, we are excited to announce that LeanKit has been acquired by Planview , and we are joining the Planview portfolio of work and resource management (WRM) solutions. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise… Soon, I will be signing the sale papers and relinquishing the throne to a new owner. They love your company, give you referrals, subscribe to all your communications, and are super users. To establish an assertive tone, be sure to write in the active voice, adding any relevant details to clarify the letter… Created by lawyers & experts . Acquisition Announcement Letter When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. Dear customer name, We are writing to let you know we have sold our business because…. Professional-looking formatting . So now that we know why it is important for you to communicate these changes to your client, you need to understand why your clients finds these specific changes important to them. This acquisition, expected to close early in the third quarter of 2016, will provide our customers with more options for a broad, embedded product line offering MCU, Flash, PSoC and USB in addition to an … Well those are called your brand evangelists. Finally, when an organization is acquired or two organization merge, there are usually changes in processes and technological systems. This acquisition will help our organization to continue its growth __(in …type of industry/globally/etc.)__. Without the revenue generated from their business, your entire organization could falter. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. An Open Letter to our Customers and Partners from Tim Mulron & Jon Terry Published December 11, 2017 By Jon Terry Today, we are excited to announce that LeanKit has been acquired by … For example, let’s say that you acquire a small business that has ties to a manufacturing firm. Threadbird provides an excellent company announcement … 1,900+ Templates & Tools to Help You Start, Run & Grow Your Business. Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. In some industries, losing just one client can have a huge impact to your yearly financial statements. A small startup that sells software for a subscription fee of one million per year to five different companies could lose 20% of their revenue if they lose just one client. After decades in business, it's time to trade in bookkeeping for beaches and sales quotas for siestas. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Paragraph 1: Announcement. Open with a polite salutation and state the purpose of the letter right away in the first line. While it’s entirely optional, handing out a retirement letter to your client does have its benefits. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Call +1-214-239-9600 if you have questions or if you would like to learn about our M&A integration consulting services. Announce the merger, acquisition, or restructuring up front. Another example of this would be if you merged with an organization that had technological advances far beyond your current offering. This acquisition represents the combination of two entrepreneurial companies with strong corporate cultures that are deeply rooted in innovation and achievement. 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