b) Only with disclosure and informed consent, this is known as consensual dual agency. Direct marketing. Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. Agency theory assumes that the interests of a principal and an agent are not always in alignment. The departments work together to accomplish the agency's goals. When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? The Truth® campaign is a series of advertisements run by the American Legacy Foundation. Until the 1990s, the main form of compensation for an advertising agency had been a ________. Sales promotion. One Way Communication: Advertising is a one-way communication where brands … An email from Amazon.com offers free shipping on your next purchase of more than $35. A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. marketing; 0 Answers. Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? Communication with employees and shareholders about brands and campaigns is usually handled by ________. A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. The Precision Tool Company teaches all its workers how to repair the machines in the factory. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? Which Of The Following Is Not A Type Of Advertising Agency? In advertising terms, the Super Bowl is the ________. C) crafting interesting messages that convey a client's marketing objectives An advertising agency's functions are sequential in nature. C) The agency may be overloaded. C) crafting interesting messages that convey a client's marketing objectives Assignment Our assignment shall relate to the following product(s) or service(s): What is meant by the term effective with respect to advertising? Your local newspaper is an example of ________. Fee c. Production d. Combination 10. In an advertising agency, which of the following is responsible for internal tracking of completion of projects? d) It does not allow dual agency ,only designated single agency. For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. Once referred to as the "suits," because they always dressed in more formal clothing than other departments, account services brings together the client and the creative department. Signs and posters are examples of ________ media. A. Which of the following is NOT a type of green advertising appeal? 16. In-house. An agency relationship exists when one person, the _____ acts for, or on the behalf of another person, the _____. Those two sides break down further, into departments. a. Which of the following companies is typically among the top advertisers in the United States? Which of the following advertising situations would LEAST likely be considered "puffery"? All the best! Which of the following is NOT an issue facing advertising agencies today? C. The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. Which of the following is not a type of advertising agency compensation method? 2. Check all that apply. For an advertisement to be considered effective, what is the first thing it must do? Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. Creative Boutiques. Those two sides break down further, into departments. A creative ________ is typically a small ad agency that concentrates entirely on preparing the creative execution of the idea or the creative product. View desktop site. Understanding the advertising industry begins with a grasp of how the agencies operate. Company. Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. Which of the following is NOT a reason an advertising agency might hire an outside supplier? In this series I compare and contrast them. Which of the following is NOT a financial compensation option for advertising … B. Interactive Agencies. Which of the following awards is given to recognize the creativity of an advertisement? A) recruiting new clients through different media outlets. Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? Which of the following would most likely be created pro bono by an advertising agency? © 2003-2021 Chegg Inc. All rights reserved. The medium of this ad is ________. Advertising regulations have been in place in the United States since the ________. d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. Most managers do not like advertising or the people that work in the field. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Independent organizations that are hired by advertisers to create, produce, and distribute part or all of an advertising effort are known as ________. Thus, competitive factor is given more importance in deciding advertising budget. A) Toyota's presence in online social networks. Which basic role of advertising was most likely the focus of the campaign for this new product? asked May 19, 2016 in Business by GlamPunk. Which of the following is NOT a type of advertising agency? Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? A) Outside agencies typically have fewer restrictions on getting ideas approved. 1. This is sometimes referred to as the principal-agent problem . Which of the following product categories is typically among the top ten advertisers in the U.S.? Advertising is usually paid for by the ________. (Points : 1) a TV commercial an in-home mailer a … .. This is an example of ________. The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation. Skills required:Business, analytical, problem solving, communication and leadership The marketing director manages the marketing proces… 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? E) Suppliers provide … Catalogs and flyers sent to the office or home are examples of which type of promotional tool? a. account management b. creative services c. product research and development services d. media services e. research service. D) The agency may want a fresh perspective. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. asked Jul 23 in Business by acesad. Study 93 Advertising Final :'''''( flashcards from Izy B. on StudyBlue. Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of the first products to use ________. B) deciding where, when, and how often an advertisement will appear. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to Expert Answer . Which of the following is the idea that messages should be directed at particular groups of prospective buyers? Advertising firms are unique businesses that use creativity and business hand in hand. Definition. Which of the four functions of advertising does this best illustrate? And that is not uncommon among agencies. You need sales experience to work in account management. In the evolution of advertising, P.T. c. Older workers return to … B. Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. Which of the following departments has the primary responsibility for managing the advertising process? When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. Which of the following factors would lead an ad agency to change in this situation? ________ advertising is sent from one business to another. An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. By … Public events. The department responsible for initially contacting and building a client base is the account management team. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. The promotional tool of publicity is also known as ________. The department responsible for initially contacting and building a client base is the account management team. One of the agencies I used to work for had 19 layers of titles. In which scenario is advertising most likely to thrive in a society? Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics? Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. Local governments begin providing free hepatitis vaccinations to any resident who wants one. Which of the following is an example of consumer-generated advertising? A) recruiting new clients through different media outlets. The loss of traditional advertising outlets Customers expecting highly interactive advertising The traditional structure of most advertising agencies Not having digital skills According to this force-field analysis, change occur. An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… Characteristics Of Advertising. Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. Which of the following is NOT a basic function performed by a full-service advertising agency? _____ is the least sophisticated budget method Chapter 20 quiz 1. Which of the following is NOT part of the modern definition of advertising? (Points : 1) baseball stadium library concert venue hockey game 3. Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: E. All of the above are types of advertising agencies. D. Promotion Agencies. Which of the following is most likely the objective of this campaign? Corporate expenditures that benefit the management team at the expense of shareholders 2. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. There are two types of direct agency costs: 1. A) Only suppliers are able to produce commercials. Which of the following positions in an advertising agency is most closely involved with creative development? Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. Which of the following is NOT an investment in human capital? One of the largest departments in any advertising agency is account services. Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________. Tool For Promotion: Advertising is an element of the promotion mix of an organization. How many times did the "1984" commercial for Apple's Macintosh computer run? Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? Apparent or ostensible authority will give rise to agency by estoppel (discussed in section 3(2) above). An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) B) deciding where, when, and how often an advertisement will appear. In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? In an advertising agency, which functional area acts as a liaison between the advertiser and the agency. There are a lot of departments that can exist in an agency,… You need sales experience to work in account management. Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate. These agencies take all the efforts for selling the product of the clients. 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